Let's go walkies with Wadworth

ContentSEOSocial

Wadworth, a family-owned brewery with a rich history dating back to 1875, oversees a network of more than 150 pubs in the South West and London.

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Project achievements

Cost per acquisition3.8p

Key coverage achievedBBC Radio Wiltshire interview

Brief

The Wadworth marketing team wanted to reach their target audience with a key reason to visit. The dog-friendly nature of Wadworth pubs was identified as a primary USP and we were were tasked with creating a marketing campaign to showcase this distinctive offering and drive footfall into their pubs.

Approach

"To celebrate #NationalDogDay, Brew ideated sponsored dog walk, 'Wadwoof', to and from the Wadworth Brewery Tap & Shop in Devizes. The event would honour the dogs' importance to Wadworth and raise funds for The Dogs Trust.

We recommended leveraging all of the brand's marketing channels and creating a dog-friendly atmosphere to encourage owners to take photos, which would maximize the digital reach of the campaign. Additionally, we developed a PR campaign to engage local press and radio in order to generate excitement for the event offline."

Solution

The 'Wadwoof' campaign reached over 100,000 people and resulted in an interview on BBC Radio Wiltshire, quality website backlinks (essential to SEO), content highlighting the dog-friendly credentials of Wadworth pubs, high social media engagement, and a charity partnership with the Dogs Trust.

What our clients say

Sarah Berry

Head of Marketing at Wadworth

“As a dog-loving brewery with dog-friendly pubs across the south and west, we couldn’t have been more delighted to see so many dogs and their pawrents join us for Wadwoof Walkies.

We loved hosting the walk and having everyone back to the Brewery Tap afterwards for a well-deserved beer and treats for the dogs. It was so great to be able to get people and pups together socially, enjoy time together and raise money for an extremely worthy cause.”

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