Social Media Training for Hospitality Marketing

Digital marketingSocialSocial mediaStrategy

How can social media training empower teams to create more content at a higher quality, increase awareness, engagement, and loyalty? Here’s how.

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Project achievements

Training event attendees in FY24 271

Increased engagement compared to KPI 125%

Increased attendance to online social clinics 244%

“Social media fundamentals for local sites” on a stylised training book.

A drink being poured into a brew branded pint glass.

Brief

When it comes to social media for the hospitality industry, we’ve had over 15 years of experience, which is why multi-site brands like Stonegate, Wadworth, University of Wolverhampton and – in this case – Mitchells & Butlers’ beloved brands, content creators and central team reached out to us for social media training. Here’s what we did...

A selection of slides from our local social training presentations, including Instagram Highlights and more.

Approach

Mitchells & Butlers main concern was that within their 2,000 managed pubs, bars, and restaurants across the UK, there were a wide range of brands, audiences, and even social media proficiencies.

So, after understanding the full range of social media literacy within the company, we set about training social leads across their “soft brands” with a Local Social Training Academy.

This became a powerful resource of over 60 training modules (that’s still growing, by the way!), featuring everything from reactive posting and influencer collaboration to mastering photography for social.

A montage of different training modules from our Local Social Training Academy.

Solution

With our Local Social Training Academy at their fingertips, the social media leads of Mitchells & Butlers are empowered to take their learnings and start posting in a way that increases awareness, engagement, and loyalty.

Since our FY24 check-in with the brands, local sites have created over 345,000 local social posts and increased site-level engagement by an average of 74%.

Thanks to our social media training for hospitality marketing, both content output and quality have skyrocketed. Think it could be you next?

What our clients say

Martha Doherty

Assistant Content Strategy Manager, Mitchells & Butlers

Thanks to Emm’s guidance, our local sites have seen measurable improvements in their social media engagement and overall community presence.

Emm has a deep understanding of the unique needs and challenges our local sites face, and she tailors her training to address these effectively. Together, we relaunched the training academy to enhance the support we provide our teams.

This initiative has allowed us to measure the impact of our training on local social performance and improve the knowledge of our teams.

Ready to empower your team?

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