The power of video in content strategy

ContentDesignSocialStrategy

Wadworth Brewery needed a digital refresh. They came to Brew for support, professional guidance and management of their digital content strategy, with a focus on social media content creation and paid social media.

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Project achievements

Increase in Instagram reach over 9 months145%

Number of people the film content reached95,000

Brief

Once we sat down with Wadworth, three main challenges were discovered:

Resource: They needed extra hands
Strategy: Our expertise was needed to formulate key content pillars and themes
Content: Wadworth needed high-quality photography and videos that would bring these messages to life

Approach

Consumption and engagement of video content is at an all-time high, so we set out to propose a high-level, premium, long-form film series that highlighted the future vision for Wadworth, while also articulating their core pillars.

By breaking this video series into four short films, we knew we could highlight the areas that make Wadworth distinct, creating engaging content that could resonate with their audience.

Solution

We teamed up with film producer and all round great guys, Storyman, to bring these films to life and make sure Wadworth’s story was told in the best possible way.

Film 1: A future driven by heritage.
We kicked off the series with Toby Bartholomew talking about Wadworth’s future aspirations, looking at how their heritage has instilled the values that will lead the brewery into the future.
Film 2: So much more than beer.
The second film showcased another key ingredient to the Wadworth business: the food.
Film 3: Pouring the perfect pint.
The third instalment in the film series looks at the journey of the perfect pint, something Wadworth know a lot about. Film 4: Long-form video strategy
The final film aimed to mix all these elements together and really highlight what makes Wadworth the brewery it is.

What our clients say

Sarah Berry

Head of Marketing at Wadworth

Wadworth is not short of a story or of genuine content but it was short on resource, on how to distil all of this fantastic content into a credible strategy and on expertise to put these messages on the right platforms in the right format. In the year that we’ve worked together, Brew has delivered on these objectives and has become a welcome extension of the marketing team. From day to day social media management, to thinking bigger picture and proposing new ways of communicating our story, Brew gets our business, works as a team and delivers. I’d highly recommend.

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