The internet is an infinite digital realm, fostering continuous global connections around the clock. While engaging with your audience on social media 24/7 may seem ideal, this approach is unsustainable for a long-term hospitality marketing strategy.
So, it's time to uncover the best and worst times to post on each major social media channel - we even break it down by the best times to post globally and for the UK! With this knowledge, your social team can create a more strategic content schedule rather than throwing posts into the wind, hoping they land in front of the target audience.
- Best time to post on social media (global)
- Best time to post on social media (UK)
- Best time to post on Facebook (UK)
- Best time to post on Instagram (UK)
- Best time to post on TikTok (UK)
- Best time to post on X, formally known as Twitter (UK)
- Best time to post on LinkedIn: personal profile (UK)
- Best time to post on LinkedIn: Company Page (UK)
- How to find your own best times to post on social media
Best time to post on social media (global)
In 2024, Sprout Social analysed nearly 2 billion engagements across 400,000 social profiles and found the best times to post and increase visibility on social media. Note that these times are global and should serve as a guide until you get into your stride.
Monday 11:00 to noon
Tuesday 10:00 to 14:00 and 15:00 to 16:00
Wednesday 09:00 to 15:00
Thursday 09:00 to 14:00
Friday 10:00 to 11:00
Best days to post on social media: Tuesday, Wednesday and Friday
Worst day to post on social media: Sunday
Best time to post on social media (UK)
According to Sprout Social, the best times to post on social media in the UK are Tuesdays and Thursdays between 09:00 and 14:00. For most social media platforms, weekday mornings are the optimal times to post and engage with your audience. However, publishing content in the afternoon will lead to higher engagement if you are posting to TikTok or Pinterest.
Our best posting time provides a good starting point, but you should always check your page's social insights regularly to see when your followers are online
Best time to post on Facebook (UK)
Monday to Friday between 09:00 to 14:00
Tuesday, Wednesday, and Thursday offer increased engagement around 17:00
Best time to post on Instagram (UK)
Monday to Friday between 10:00 and 14:00
Tuesday and Wednesday, this window extends to 16:00
Best time to post on TikTok (UK)
Tuesday to Friday between 16:00 and 18:00
Wednesday and Thursday mornings between 09:00 and 11:00
Thursday afternoon between 14:00 and 18:00
Best time to post on X, formally known as Twitter (UK)
Monday to Friday between 09:00 and 15:00
Best time to post on LinkedIn: personal profile (UK)
Tuesday and Wednesday between 10:00 and 12:00
Thursday at 10:00
Best time to post on LinkedIn: Company Page (UK)
Tuesday and Wednesday between 10:00 and 12:00
Thursday at 10:00
Best days to post on LinkedIn Company Pages: Tuesday to Thursday
Worst days to post on LinkedIn Company Pages: Weekends
How to find your own best times to post on social media
While we’ve reviewed the optimal posting times of the big social players here, you also need to consider social insights from your business pages and profiles, which will be specific to your followers.
Emmaline McAndrew
Emm heads up our social media training programmes and takes the marketing lead at Brew, delivering senior strategic support across client campaigns. And with over 25 years in the digital marketing industry, she’s a trusted pair of hands.
