When it comes to planning out your hospitality marketing plan for the year, it can be extremely difficult to know where to start. 365 days, countless digital marketing platforms and tools, and billions of potential people you could reach...
Should you start with your best-selling product? Your worst-selling product? Your most unique selling point? Or throw it all away for whatever’s trending on TikTok?
Well, perhaps all of the above have a place in your marketing strategy, but one of the easiest ways to get started is to plan around the UK’s hospitality marketing dates. Each one gives you an idea of what people will be interested in that day, week, or month, allowing you to prepare a plan that taps into online conversations in a timely, relevant manner.
For example, what kind of hospitality marketing plan would you have created if you didn’t create a buzz for your pub, bar, or restaurant around key dining dates like Valentine’s Day and Christmas? That’d be simply crazy, and we won’t let that happen to you.
So, before the year has flown on by, let’s get into 2025’s UK (and global) hospitality marketing dates.
UK marketing dates for hospitality marketing plans
Tap the month you’re in below and be transported to the place with all the key marketing dates you need!
January 2025 marketing dates
We’re kicking off the year! Some will be doing it in style with a few more chances to indulge and raise a glass of bubbles (or a dram of whisky, if they’re so inclined), while others will be focused on more mindful pursuits like Dry January or Veganuary.
1st January 2025: New Year’s Day
6th January 2025: National Shortbread Day
20th January 2025: Blue Monday
20th January 2025: National Cheese Lovers’ Day
25th January 2025: Burns Night
27th January 2025: Chocolate Cake Day
29th January 2025: Chinese New Year (Year of the Snake)
31st January 2025: First payday of the year
31st January 2025: Six Nations begins
All of January 2025: Dry January and Veganuary
February 2025 marketing dates
In this month of love, make sure your customers are only sending their googly-eyes your way with these dates in mind. But it’s not all about Valentine’s - there are plenty of other things to get their attention, from the mouthwatering Yorkshire pudding to making the most of the glam BAFTAs and celebrating queer culture.
1st February 2025: Ice Cream for Breakfast Day
2nd February 2025: British Yorkshire Pudding Day
4th February 2025: World Cancer Day
6th February 2025: Time to Talk Day (Mental health awareness)
14th February 2025: Valentine’s Day
15th – 16th February 2025: Valentine’s weekend
16th February 2025: BAFTAs
17th February 2025: Random Acts of Kindness Day
20th February 2025: Love Your Pet Day
All of February 2025: LGBTQIA+ History Month (UK)
March 2025 marketing dates
Finally, the weather is starting to get a little warmer, the days are getting longer and brighter, and people are looking ahead to crisp spring afternoons spent in beer gardens. You’ll also have time to celebrate pancakes, books, the marvels of women, including the most important woman of the hour on Mother’s Day.
1st March 2025: St. David’s Day
4th March 2025: Pancake Day
5th March 2025: Ash Wednesday
6th March 2025: World Book Day
8th March 2025: International Women’s Day
15th March 2025: Six Nations Finals
17th March 2025: St. Patrick’s Day
20th March 2025: First Day of Spring (International Day of Happiness)
30th March 2025: Mother’s Day
30th March 2025: British Summer Time begins
April 2025 marketing dates
We’re fully into spring now and people are looking ahead to long Easter weekends spent with family, friends, and hopefully a classic pub lunch without any of the washing up. Outside of the glorious four-day weekend, expect plenty of pranks, cups of tea, and to turn all the lights off for an hour or so.
1st April 2025: April Fool’s Day
3rd – 5th April 2025: The Grand National, Liverpool
7th April 2025: World Health Day
18th April 2025: Good Friday
20th April 2025: Easter Sunday
21st April 2025: Easter Monday
21st April 2025: National Tea Day
22nd April 2025: Earth Day
23rd April 2025: St. George’s Day
27th April 2025: London Marathon
May 2025 marketing dates
May is a month of long weekends, pop culture trends, and taking time for self-care in the name of good mental health. That doesn’t mean there won’t be time to stop for a cuppa – it is World Biscuit Day, after all.
1st May 2025: May Day
4th May 2025: Star Wars Day - “May the 4th be with you!”
5th May 2025: Early May Bank Holiday
8th May 2025: VE Day 80th Anniversary
11th May 2025: National Eat What You Want Day
12th May 2025: International Nurses Day
13th May 2025: World Cocktail Day
19th May 2025: Mental Health Awareness Week
20th May 2025: World Bee Day
26th May 2025: Spring Bank Holiday
29th May 2025: National Biscuit Day
June 2025 marketing dates
We’re already halfway through the year?! 2025 is flying by and we’ve got a couple of big international holidays to keep in mind, and one for the family! Get the family together to celebrate dad (and pour him a pint while you’re at it), then pack your bags for Glastonbury!
5th June 2025: World Environment Day
14th June 2025: World Gin Day
15th June 2025: Father’s Day
15th June 2025: National Beer Day (UK)
17th – 21st June 2025: Royal Ascot
21st June 2025: Summer Solstice
25th – 29th June 2025: Glastonbury Festival
30th June 2025: Social Media Day
30th June 2025: Wimbledon starts
All of June 2025: Pride Month
July 2025 marketing dates
Think cocktails and catch-ups in beer gardens, weekends away in the British sunshine, and long summer evenings making new memories with family and friends. And keep your friends close – you might need help keeping the kids busy as the schools start breaking up for the summer holidays.
3rd – 6th July 2025: British Grand Prix
7th July 2025: World Chocolate Day
13th July 2025: Wimbledon Finals
17th July 2025: World Emoji Day
18th July 2025: Back to School (ends early September)
23rd July 2025: Summer School Holidays (differs per school)
30th July 2025: International Friendship Day
August 2025 marketing dates
There’s one more three-day weekend of summer before the leaves start to change and autumn officially begins. Make the most of it with these key calendar dates and think about how they can tie into the products and services you’re offering!
4th August 2025: Summer Bank Holiday (Scotland)
8th August 2025: International Cat Day
12th August 2025: International Youth Day
16th August 2025: Premier League begins
19th August 2025: World Photography Day
22nd August 2025: Women’s Rugby World Cup begins
25th August 2025: Summer Bank Holiday
September 2025 marketing dates
The kids go back to school and summer is over, but from talking like a peg-legged pirate and celebrating books and literacy in all of its wonder, there are still plenty of things to celebrate in September.
1st September 2025: Back to School (differs by school)
5th September 2025: International Charity Day
8th September 2025: International Literacy Day
19th September 2025: Talk Like a Pirate Day
22nd September 2025: First Day of Autumn
27th September 2025: World Tourism Day
27th September 2025: Women’s Rugby World Cup Finals
October 2025 marketing dates
The only thing scarier than Halloween in October would be not having anything prepared for your hospitality marketing plans across the rest of the month! Lean in plant-based dishes, promote mental health, and dive into the delights of nuts and pasta.
1st October 2025: World Vegetarian Day
10th October 2025: World Mental Health Day
16th October 2025: World Food Day
22nd October 2025: National Nut Day
25th October 2025: World Pasta Day
26th October 2025: British Summer Time ends
31st October 2025: Halloween
All of October 2025: Black History Month (UK) | Breast Cancer Awareness Month | Go Sober for October
November 2025 marketing dates
Things are starting to get really chilly outside, but don’t worry – there'll be plenty of excuses for people to warm up in your pub or bar. Whether it’s raising a glass to the failure of Guy Fawkes, remembering those who fought for our freedom, and craving a few deals in the Black Friday sales, there’s truly something for everyone in November.
1st November 2025: World Vegan Day
5th November 2025: Bonfire Night
9th November 2025: Remembrance Sunday
11th November 2025: Armistice Day
27th November 2025: Thanksgiving
28th November 2025: Black Friday
29th November 2025: Small Business Saturday
30th November 2025: St Andrew’s Day
All of November 2025: Movember (Men’s Health Awareness Month)
December 2025 marketing dates
As you might expect from December, this month is mostly about the frenzy and fantastic togetherness of festivities. Once Cyber Monday is all wrapped up, we’ll be wearing Christmas jumpers and tucking into a roast on Christmas Day and beyond.
1st December 2025: Cyber Monday
4th December 2025: National Cookie Day
6th December 2025: Small Business Saturday
11th December 2025: Christmas Jumper Day
24th December 2025: Christmas Eve
25th December 2025: Christmas Day
26th December 2025: Boxing Day
27th December 2025: Bank Holiday
31st December 2025: New Year’s Eve / Hogmanay
So, there you have it! All the most important marketing dates for your hospitality marketing plan in 2025. Need help pulling it all together? We’ll get the kettle on.
Brithney Daley
Brithney graduated from Birmingham City University before joining us as an intern in 2022. We couldn’t let her, or her sunny positivity leave us, and she joined our paid social team later that year! She loves reading, chilling with podcasts
