You want to make sure your pub’s marketing is on point in 2025, drawing in crowds from far and wide to your wonderful watering hole – or perhaps a whole collection of them, if you’re lucky enough to have a few pubs under your belt. But, where to start? 

That’s where we come in. Brew has been working with pubs (and all manner of brands in hospitality) for over 15 years now, helping pubs up and down the UK increase their brand awareness, local engagement, and – what we’re all really here for – conversions. 

Based on the learnings from our Pints & Profits 2024 Report, here are five pub marketing tips to keep in mind this year... 

Level up your pub marketing: Digital Marketing Trends Webinar

Before that, though, you may want to set the foundation for why you’re following these pub marketing tips. Learn about the changing trends, consumer behaviour, and recommendations by taking a look at the big reveals from our Pub and Bar Report. 

Ready? Let’s get into it. 

Five pubs marketing tips for 2025

1. Be responsive on social media

Did you know that 81% of pubgoers using social platforms to plan their visits? 

So, at the very least, you need to be active. Now, if you can go one step further and be responsive, you’re setting yourself apart from the crowd.  

This could look like two things, and ideally both: 

• Responsive to comments: If people are engaging with your content, keep the conversation going! Ask them questions, thank them for sharing a memory or picture – make them feel like they’re talking to people, not a company. 
• Responsive to social trends: This might mean keeping up with a few of the latest TikTok trends and dances to attract a younger audience, or it might be as simple as talking about the right things at the right time (e.g. Mother’s Day is coming up... Do you have a table booked yet?). 

2. Personalise your email campaigns

Do you have an online booking system with automated emails? If not, definitely get in touch – it's 2025 and this is the basic expectation of a pub these days. 

Now, if you do – let's make it work a bit harder for you with email personalisation. 

It doesn’t have to be an all-singing, all-dancing kind of email personalisation that makes you break out in a cold sweat, though. We can start simple and still see results. 

For example, if someone has booked with you before, you could send them an email about a exclusive VIP offer – letting them know that they’re hearing about it before anyone else because they’re already part of the family. 

Little touches like this make people feel valued and seen, while keeping your pub at the top of mind (and inbox!). 

3. Think about your customers as people

Another fun fact from our Pub & Bar Report: People are going to the pub less, but spending more when they do.  

As you might expect, this is because of growing concerns about the cost of living meaning that people are being more intentional with their money. So, what does this mean for you? 

Well, think about what you look for in a local pub. Are you thinking about offers? Special events like live music or pub quiz nights (like 20% of pubgoers)? Think about what people are looking for, and then make it happen – being sure to promote offers and events through email, social media, and on-site, of course. 

4. Optimise your local online presence

56% of online traffic comes from Google Search. Over 50% of the people who walk through your doors for the first time did so after looking up something like “pubs near me” and finding your great spot. 

Make sure you’re catching these people with regularly updated Google Business info, including: 

• Opening times 
• Location 
• Contact details 
• Menus 
• Where to book 
• Reviews (and responses!) 

5. Make it easy to book a table

Is it easy to book a table on your website via a smartphone? If not, you’re going to lose customers. The majority of website visits – and table bookings – these days come from people on their mobiles, even if they’re still at home. 

While big purchases like flights and expensive new tech are still often made on laptop or PC, smaller money-spending opportunities like trips to the local pub are mostly booked on a phone. Especially if, like in the previous example, people are walking around the area in search of a “pub near me.” 

Checked your website on mobile and it’s giving glass-half-empty vibes? We’re here to help. 

Read our full Pub and Bar Report: Pints & Profits

If you’re wondering where all these great consumer behaviours stats came from, you need to get a load of our Pints & Profits Report, giving you the latest in: 

• Pub and bar trends and risks 
• Changing consumer behaviour 
• How to market your pub in 2025 
• So. Much. More. 

Download our 2024 Pub & Bar Report

Ryan Noble

From Birmingham and London to the far reaches of Tokyo, our lead copywriter, Ryan, follows his love of words and language wherever it takes him.