Marketing for profitable pubs
Pints and Profits: Pub and Bar Report 2024 explores changing customer behaviour in the hospitality industry and the opportunity for digital marketing to attract customers.
Key insights
Unique dataset
Aggregated from 750 pubs & bars, interviews with hospitality marketing leaders & over 1,000 pub-goers.
Social media
TikTok has 10x reach & engagement compared with other hospitality marketing channels.
Pub visits/spend
Customers visit less but spend more when they do (27.5% visit around 2 times per month).
Summarised checklist
Optimise your digital presence to attract, convert & retain customers with our recommended actions.